DURATION
24 Hours
[8 hours every day]
STARTS
23rd of October
for only 25 aspiring Growth Marketers
PREREQUISITES
Digital Marketing Certificate, Diploma
or relevant working experience
In partnership with
Growthrocks
GrowthRocks is one of the top growth Hacking Agencies internationally and ranks #1 worldwide for the term “growth hacking agency”. In only 3 years, GrowthRocks has managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries. Moreover, the GrowthRocks team has developed a VC-backed startup called Viral Loops-a SaaS platform for referral marketing with a 40% month after month Growth Rate!
Seen in major Growth Marketing Media:
Organized by
Excelixi Training Center
Excelixi, has a vast experience in providing
High Quality Educational Services through Integrated Programs and Academies, as well as Specialized Open Training Courses, provided by the Certified Center of Lifelong Learning.
• Consulting Services, on issues of sustainable entrepreneurship and to participate in European funding programs.
• Innovative Quality Certifications for businesses, according to the new business models in the contemporary globalized environment and in cooperation with recognized certification bodies.
but what is Growth Hacking, really?
Growth Hacking Marketing begun through tech companies like Facebook, Dropbox and Hotmail as a method and methodology to scale quickly using smart and cost-effective marketing tactics. It blends creativity, analytical thinking, engineering and data analysis to achieve any and all business and marketing goals.
Marketing
Web & Mobile Analytics, A/B Testing, Marketing Automation, Conversion Optimization, SEO, SEM & PPC, Copywriting, Email Marketing, Social Media
Data Analysis
Spreadsheets, Statistics, SQL, Data Studio, BI, Cohorts, e-listening, paid spent analysis, channel performance, heatmaps, forms analytics
Coding/Engineering
HTML, CSS, JS, Landing Pages, Scrapers, Digital Properties, APIs, emails, automations, forms
Designing
Photoshop, Illustrator, Sketch, Video Editing, Posts, icons, product landscapes, social channel management
Our mission? To make you a ‘T-shaped’ Marketer!
Growth Hackers do not define himself as marketers, engineers or developers. They have a lust for technology, data, quick and effective actions, meticulous accuracy of results, and perpetual optimization, leveraging them to create valuable solutions. They learn through experimenting with different processes, using new tools, and most importantly, through failing, testing again, and subsequently succeeding.
The Instructors
With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to Growth Hacking sharing you their secrets, techniques, and most effective growth tips.
Theo Moulos
CEO GrowthRocksTheo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples
Savvas Zortikis
CEO Viral-LoopsSavvas is a growth hacking expert with solid experience in getting traction & boosting retention with a specialization in SAAS Products
Bill Stathopoulos
Growth Strategist @ GrowthRocksBill is a specialist in Inbound & Content Marketing campaigns and strategies that perform beyond any expectation.
Constantine Kalivas
Growth and SEO Engineer @ GrowthRocksConstantine is an expert in finding acquisition channels and search engine marketing paid but also organic.
About the course #1
What the course includes
It consists of practical hands-on lessons on the topic of Growth Hacking. In other words, participants receive tailored advice on how they can implement the acquired knowledge to digital marketing and scale their user or customer base.
About the course #2
Who is this course for?
For entrepreneurs with prior work experience in digital marketing | For Digital Marketing graduates or certificate holders | For engineers that want to better understand and apply their new knowledge digital marketing | For startuppers that want to be actively involved and get actionable results | For marketers that want to supplement their theoretical knowledge of marketing with practical, hands-on material & strategies
About the course #3
What you’ll get out of this course
You’ll gain practical and applied knowledge of Digital Marketing | You’ll get access to valuable real-world examples and programming code that you can use to automate your processes | You’ll become a member of a thriving community where you can enquire about any future questions through exclusive access to our official Slack Team
and some Gossips
Old Students sharing their experiences
The new Growth Hackers explain why this workshop went beyond their expectations and why it helped them to save thousands of Euros in bad decisions.
You will hear what this workshop delivered and how much they enjoyed it.
Curriculum
Read an article about how the Syllabus was developed for this course and the methodology that led to it
Session 01 | Make your first Growth Plan (3 hours)
Analyze your business’ funnel, pinpoint ideal conversion rates and improve them through finding the appropriate channels
Session 02-03 | Craft your Inbound Marketing Stack (6 hours)
Install and configure all the tools you’ll need to grow your conversion, calculate and understand your customer’s or user’s behavior and transform your site into a true marketing tool that will help you scale your business
Session 04 | Early Traction (3 hours)
Locate your users and establish procedures that will better inform them and ensure they end-up on your website. Meticulously analyze each channel’s results and focus on the ones that bring you higher quality traffic.
Session 05 | Identify your audience and establish your communication strategy (3 hours)
Learn from using special tools to discover your audience and understand their behaviors. Communicate with your users or customers through multiple channels and lists that you’ll create through web-scraping. Operate only whilst emphasizing the value you bring to your user or customer and learn how to effectively communicate without spamming or annoying them
Session 06 | Create a viral marketing campaign (3 hours)
Choose the right concept that aligns with your business or your business’ needs. Learn how to execute a campaign, how you’ll oversee it and how you’ll optimize it to ensure you get the best possible results.
Participation Cost
Limited to 20 seats
early bird
- Available until 23/10
Normal Price
- Standard Price
36 Hours
Intensive hours to cover all materials with hands-on practice
6 Lessons
Split into 6-hour sessions where each one focuses on a different growth hack
3 weeks
Until you become a true growth hacker with knowledge and experience in its implementation
Starts
23rd November 2018
Days
Monday & Tuesday18:00-21:00
Location
2, Aurora Building, 124 East Rd, London N1 6FD
What you need to bring with you
Your Laptop
The curriculum is in its entirety created so its participants can be actively involved in their personal computers. If you don’t have one, let us know and we can take care of it
An appetite for actions
Be hungry and in the mood not just to learn but also to do a lot of things. Through your active participation, you will execute a growth plan for your actual or hypothetical business.
Problems
Examples from your every-day life and experiences, and real problems you are facing. We’ll try to answer all of your questions (but in fact, we’ll help you figure out the answers)